Rosebud
A luxury accessories brand built from the ground up — from first sketch to pitch stage.
Rosebud is a luxury accessories brand I founded from zero. That meant building the product, the strategy, the pitch, and the business case all at once. It placed 2nd at the Graves Business Plan Competition and is targeting a November 2026 launch.
- Role
- Founder & Lead Strategist
- Timeline
- 2025 – Present
- Stack
- Market Research, Tech Packs, GTM Strategy
- Status
- Launching Nov 2026
Bringing a defensible, well-positioned luxury accessories brand to market from scratch with no team, no manufacturer, and no playbook.
Build
story.
Created tech packs, evaluated and vetted manufacturers, and locked in a partner that fits a luxury price point and a small launch run.
Built a full go-to-market strategy from positioning through pricing, with launch sequencing designed to protect scarcity while building distribution.
Conducted market and competitive analysis to shape brand voice, category whitespace, and a defensible price ladder. Secured grant funding through pitch competitions.
2nd place at the Graves Business Plan Competition, Lifestyle Category, Spring 2025. Grant funding secured. Launch targeted November 2026.
2nd Place
Graves Business Plan Competition
Nov 2026
Launch window
Label Logic
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