Rosebud
Luxury accessories brand — full go-to-market strategy and brand build.
Rosebud is a luxury accessories brand built from zero — positioning, product, manufacturing, and go-to-market — designed to land as a defensible, well-considered debut rather than a drop.
- Role
- Founder & Lead Strategist
- Timeline
- 2025 – Present
- Stack
- Market Research, Tech Packs, GTM Strategy
- Status
- Launching Nov 2026
Bringing a defensible, well-positioned luxury accessories brand to market from zero — without diluting the line in the process.
Build
story.
Created technical packs and evaluated manufacturers against quality, MOQ, and margin to land on a partner that fits a luxury price point and a small launch run.
Brand identity
Built the full go-to-market strategy from positioning through pricing, with a launch sequencing model designed to protect scarcity while building distribution.
Tech pack & sampling
Conducted market and competitive analysis to shape brand voice, category whitespace, and a defensible price ladder.
Campaign direction
Earned 2nd place at the Graves Business Plan Competition (2025), secured grant funding through pitch competitions, and locked a launch window for November 2026.
2nd
Graves Business Plan Competition
Nov 2026
Launch window
Label Logic
AI-powered clothing label analyzer delivering plain-language fabric and care instructions.